SS24 SANDWICH

  • SS24 SANDWICH

    In the 1950s, the neon signs of the first fast-food restaurants lit up the streets of American cities. In the midst of the neon lights, waiters and waitresses dressed in impeccable uniforms symbolized efficiency and progress.

    Today, as notifications replace conversations and meals are often reduced to moments between meetings, processed products and protein bars, the "Sandwhich" collection is born.

    It's a satire of our habits, of society, a mocking eye on the 1.6 billion buttered ham sold in France in 2022, based on an embrace of the past to better embrace the future.

    The collection was officially presented at Paris Fashion Week on September 25, 2023.