Sharing her surname with the car brand, « Ferrari ».

Jude plays with this coincidence and turns the situation into an amusing revenge. Highlighting a delirious and immersive universe, prestigious brands such as Swaroski, or mythical ones, like Crocs, lend themselves to the game as sponsors of the brand.

"Bagnole'" is then an offbeat collection, drawing its inspiration from the Pop'ular culture (to glorify the « pop » of the word popular.) overflowing with ultra cliché references, where the "bad taste" is trendy.

Various inspirations collide then: American Monster Trucks car tuning, Formula 1 racing and its equestrian lexical field, the collection explores infinite combinations of these universes.

The show took place on September 26 at the Bastille design center. Featuring a cast of popular artists and atypical personalities such as Julien Granel, Poupie and Mosey, who walk at the catwalk that looks like a racetrack, to the remixed techno rhythms of Johnny Hallyday.

To wear J.Simone is to enter a world where the absurd becomes chic.