J Simone will present its new collection in Paris, a tender yet ironic homage to the capital, seen through its most pop culture clichés and everyday symbols.

Entitled “Paris,” the collection explores sidewalks and their pigeons, café terraces, late-night kebabs, the Pont des Arts, and coins thrown into fountains. Familiar, sometimes hackneyed, images revisited with humor and passion: because at Maison J Simone, we only make fun of what we love.

From trash to sequins

The collection also highlights a strong commitment: all the sequins were created from used bubble tea cups, collected and transformed. This symbolic gesture embodies J Simone’s desire to reinvent waste as an object of desire.